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Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-s-compass


Videos
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Citation

Page, B. (2023a, October 05). Keynote - Supercharged Research in a Polarised World. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/keynote-supercharged-research-in-a-polarised-world


Videos

Panel - Humans and Machines

Powered by Dynata Humans and Machines The Synergy of AI and Human Expertise in Future Market Research

Catalogue: Congress 2023
Author: Stefan Boom
Company: Dynata
October 5, 2023
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Citation

Boom, S. (2023a, October 05). Panel - Humans and Machines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/panel---humans-and-machines


Videos

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
October 5, 2023
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Citation

Spooner, L. (2023a, October 05). Turbo Takeaways. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/turbo-takeaways


Videos

Bias, AI, and the ICC/ ESOMAR Code

Can the ICC/ESOMAR Code of Conduct be used as an ethical basis for AI regulation and making the world a safer, more inclusive place?

Catalogue: Congress 2023
Author: Kim Smouter-Umans
Company: ENAR - European Against Racism
October 5, 2023
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Citation

Smouter-Umans, K. (2023a, October 05). Bias, AI, and the ICC/ ESOMAR Code. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bias-ai-and-the-icc-esomar-code


Research papers

Judo Bank JEDI

This paper tells the story of how Judo Bank challenged the way organisations listen to their employees and, in doing so , unlocked a chain of innovative technology that led to deeper insights about employee experience. 

Catalogue: Congress 2023
Authors: Laurie Hibbs, Ben Griffiths, Garreth Chandler
September 29, 2023
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Citation

Hibbs, Griffiths and Chandler (2023a, September 29). Judo Bank JEDI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/judo-bank-jedi


Research papers

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale


Videos

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
×

Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss-12189